1. Don't write anything when you're tired
2. Think about your positioning
3. Have an objective
4. List your rules in the right order
So in the words of T'Pau, the only way is up.
This blog will heat up slowly over the next few months into a bouillabase of juicy brand thoughts. Each tasty morsel will lead eventually to a very useful menu of brand frameworks for you and your lovely corporate families to enjoy and feel smart with.
It's shake'n'bake time... (wasn't that the juiciest chicken you ever first made?)
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